šļø Overview
Marketing emails are strategically crafted messages designed to promote a product, service, or brand to a specific audience. Unlike transactional emails, which are reactive and sent in response to user actions, marketing emails are proactive, aiming to engage, inform, or persuade recipients. They play a crucial role in nurturing leads, building brand loyalty, and driving sales.
šļø General Advice
In the rapidly evolving world of SaaS, it's essential to recognize the boundaries of your platform's capabilities and the expertise of your team. If your SaaS service isn't primarily focused on email solutions, it's advisable not to venture into implementing marketing email functionalities.
šļø Email Marketing Providers
Navigating the world of email marketing? Here's a curated list of reputable email marketing platforms to kickstart your journey: